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Don’t pack the message with too much text.
Keep the type size as large as possible, especially for headlines.
Utilize either three lines of text with five words, or five lines with three words.
Text
Don’t use more than 2 fonts.
Utilize easy to read fonts; avoid script unless dictated by design guide.
Color and Perception
Use color for contrast and clarity.
Don’t try to use too many colors at the same time. It confuses the space.
Too many colors will cause the viewer to lose specific focus and reduce clarity.
Use color to enhance or guide the viewer’s eye to the most important information or call to action within the message.
Contrast and visibility are still foremost even when applying photo backgrounds and graphics to your messages.
Make sure that you’re setting yourself up for success by working in the right colormode. RGB is designed for working with digital media such as screens.
Information Hierarchy
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This text should be the largest and boldest piece of information within the message.
Remember also to include a “Call to Action” for each message.
What should the viewer take away from it?
What would you like the result to be?
Clearly communicate what the intent is every time.
Utilize bright colors and high contrast as well as size for emphasizing the most important information.
Establish a campaign
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