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Digital signage presents an opportunity to enforce a sense of community. This Digital Signage White Pages should be used alongside the OTC Editorial Style Guide, OTC Social Media Style Guide, and the Website Standards and Guidelines to ensure successful digital signage.
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Before setting up a digital signage network, it is important to establish your goals: Ask yourself: What exactly do you want to accomplish with your displays? What business goals do you want to meet? Who will be viewing the displays? What type of content will be displayed on your network? Advertisements, important information, entertainment? What percent of each type will be shown?
What resources - time, money and human - are you willing to commit to the network?
Of course, the answer will depend on your industry and the audiences you are targeting. The support of these systems is in place to help the College communicate messages of general interest to the public. Digital signage presents an opportunity to enforce a sense of community. Digital signage is used to achieve specific communication goals. When deciding if you need this form of communication, consider your goals, audience, and editorial schedule for keeping the content fresh. |
Support
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| title | Digital Signage Procurement |
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Departments are responsible for the funding of equipment, licenses and installation costs. Department’s digital signage requests must include their dean or department head / director’s approval for digital signage location and funding. Approval of the Department / Colleges Dean or VP of that unit confirming the project in writing Equipment purchases must be coordinated and approved through the OTC IT department in order to maintain consistent quality, technological and installation requirements. Equipment must be installed by OTC IT or approved representative. OTC IT will approve digital signage locations within buildings to comply with fire code, ADA requirements, and historical building and structural standards.
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| title | Color and Perception |
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Use color for contrast and clarity. Don’t try to use too many colors at the same time. It confuses the space. Too many colors will cause the viewer to lose specific focus and reduce clarity. Use color to enhance or guide the viewer’s eye to the most important information or call to action within the message. Contrast and visibility are still foremost even when applying photo backgrounds and graphics to your messages. Make sure that you’re setting yourself up for success by working in the right colormode. RGB is designed for working with digital media such as screens.
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| title | Information Hierarchy |
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If done well, you can guide the eye to critical information through a visual hierarchy. The headline is the piece of information that most viewers will read first. They may not go on to read the rest of the information, so the headline should accurately represent the content of the message. This text should be the largest and boldest piece of information within the message. Remember also to include a “Call to Action” for each message. What should the viewer take away from it? What would you like the result to be? Clearly communicate what the intent is every time. Utilize bright colors and high contrast as well as size for emphasizing the most important information.
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Establish a campaign
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